Search Engine Optimization is an extremely diverse field. Many clients have only a very vague idea about SEO. It is the fundamental mode of Digital Promotions but it does not follow a sponsorship model. The basic concept behind SEO is to develop a set of continuous practices that strive to be chosen over competitors by Google. The first page of Google keyword search is the ultimate billboard for any SEO. specialist.

The premium search service has a set of algorithms in place to ensure the search results are organic. Being organic is described as ‘human friendly’ by Google, which essentially means that the content or its background should not be manipulative to attract visitors. The focus should be on delivering quality and supporting it by the technical aspects. Content is King in SEO. The value of words reigns supreme in the world where people must find a particular site interesting in its very first impression. It is an equivocal requirement for all sites. Even in subscription based Services. such as social media, people would prefer to read reviews and go through the terms and conditions text.

A site should be supported by associated content such as articles, blog posts, reviews, and press releases published on other pages (back links). However, the rules of organic promotions dictate that one can very rarely use the actual name of the original site in developing the ‘back links’. The content should be written professionally with minimal keyword optimization. The content must focus on research and readability to be successful. Competition is hectic with virtually millions of sites in every niche.